Organizational Perception Management

Organizational Perception Management
Lawrence Erlbaum Associates | 2006-03-28 | ISBN: 0805847952 | 208 pages | PDF | 1,6 MB

This book summarizes the research findings from the relatively new domain of study called "organizational perception management" (OPM). While perception management has been studied at the individual level since the 1960's, organization-level perception management was first examined in the 1980's in the context of corporate annual reports that focused on organizational standard and performance.

Giá: 30.000 vnd
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