Remote Service Technology Perception and its Impact on Customer-Provider Relationships

Remote Service Technology Perception and its Impact on Customer-Provider Relationships: An Empirical Exploratory Study in a B-to-B-setting By Stefanie Paluch
2011 | 437 Pages | ISBN: 3834931004 | PDF | 203 MB
Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers’ holistic remote service experience and derives theoretical propositions that reflect main influence factors.

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